As Senior Local Marketeer / Specjalista ds. Marketingu you will take a hands-on lead in driving LYNX’s marketing performance and growth in Poland. You will translate global marketing strategy into locally impactful initiatives while identifying and executing new growth opportunities within the Polish investment landscape.
In this role, you will combine marketing execution, performance data and local market knowledge to build a steady pipeline of high-quality investors, with a strong focus on funded accounts, active traders and long-term customer value.
You’ll be responsible for
- Defining and executing the local marketing strategy for Poland in alignment with global marketing priorities
- Management and optimisation of ongoing PPC campaigns (Google Ads, Sklik) - Only CZ & PL
- Analysing marketing performance and customer data to identify the channels and campaigns generating the highest-quality investors
- Identifying and testing new high-impact marketing opportunities within the Polish investor ecosystem
- Developing and managing partnerships with key Polish financial media platforms, communities and relevant external partners
- Managing external agencies and marketing suppliers, ensuring strong performance and efficient use of budget
- Driving thought leadership by collaborating with local experts, analysts and content creators
- Providing data-driven market insights on competition, investor behaviour and acquisition opportunities
- Acting as the key link between global marketing teams and the Polish commercial organisation
- Ensuring all content and campaigns are optimised, compliant, and ready to perform at the highest level
- Negotiating marketing contracts and media buying
Here’s what we are looking for
- A senior, hands-on marketing professional with strong analytical and commercial thinking
- 5+ years of marketing experience, preferably within financial services, fintech or investment platforms
- Strong analytical capabilities and a data-driven approach to decision making
- Proven experience with performance marketing, campaign optimisation and marketing analytics
- A self-starter who can work independently, take ownership and execute
- Excellent project management and stakeholder management skills
- Experience managing external agencies or strategic partners
- Native Polish and professional proficiency in English
- Experience working in an international organisation with global-local collaboration
- Knowledge of the Polish retail investment market and regulatory landscape
- Strong investment products knowledge is a plus although basic awarness of investment products is required
- Familiarity with CRM systems or marketing automation tools
- Experience with tools such as Google Analytics, Google Ads, Meta Ads, Tableau, Salesforce, HubSpot, Claude, Obsidian, WordPress, Mailchimp and/or similar platforms
What we offer
- A competitive salary and excellent secondary benefits
- A guaranteed 13th month
- Other localized benefits (for your info - TBD what benefits we offer)
- A generous learning and development budget
- Hybrid working model
- A collaborative and informal work environment
- Regular team events and social activities
- The opportunity to grow and develop your career within an international company
About us
“LYNX helps you invest in yourself.”
“Working at LYNX means joining the LYNX family.”
“The development opportunities make LYNX the best place to work.”
This is what employees say about LYNX and it is exactly what we want to offer: a work environment where you can get the best out of yourself.
At our offices in the heart of Amsterdam, Ghent, Berlin and Prague, we work every day to offer both private and professional clients the best trading opportunities through a fast, user-friendly and reliable trading platform.
LYNX is an international FinTech where more than 300 colleagues work together to support investors across Europe, building a relaxed and informal work environment where personal growth and collaboration are key.